This role will be responsible for the implementation and execution of artist development and tour marketing strategy, as well as the artist scheduling for urban label roster. This role helps create opportunities for an assigned respective roster and represent Warner Records' interests on all tour/promo-related business.
The position works hand and hand with managers to carry out promotional activities and logistics and maintain the knowledge of each artist and their management team's processes, goals, and overall efforts to maintain a cohesive and effective working relationship. In addition, this role will manage quarterly budgeting, accounting, and payment on tours, promotion, events, and tour marketing.
Here you'll get to:
• Work with the VP of Artist Development to develop and execute Artist Development and Tour Marketing strategy as assigned, for a selected roster
• Oversee Artist promotional itineraries for both artist and label to use as a centralized reference document to manage the flow of information to the artist/management and label
• Create promotional/tour guidelines outlining label policy around travel party, glam, hotel, ground transportation, and flight rates
• Generate and review budgets for promotional tours, award shows, TV appearances, traditional tours, and one-off events. This includes managing tour ledgers, tracking budgets, handling concur reports, opening purchase orders, processing invoices, and setting up vendors
• Develop and maintain key relationships with Artist Managers, Tour Managers, Booking Agents, Promoters, Business Managers, Venue Managers, Talent Buyers, Lifestyle Outlets, and Box Offices
• Work with Managers, A&R, and Marketing to assess each artist's live show presentation, then provide necessary suggestions & resources to make proper enhancements
• Vet tour support requests and oversee the administration of all funds, including reconciliation, negotiating reductions and discounts
• Serve as a liaison between Warner Records, and outside vendors (equipment rental companies, rehearsal spaces, transportation companies, hotels, travel agents) to arrange the movement of artists and staging of promotional events and appearances in the most cost-effective manner
• Oversee artist logistics for showcases, partner events, album release events, etc. Including securing location, venue/artist production, event planner coordination, budgeting
• Cover major market shows (LA, NY, NSH) and festivals, obtaining credentials, VIP tables, parking as appropriate, managing meet and greets, after parties, etc.
• Coordinate outreach of tour announcements and on-sales with all appropriate parties, work with the promoter/agent routing radio presents/plans to our internal promo teams. Check counts and work to support softer dates in collaboration with promoters marketing manager
• Work closely with artist managers, tour managers, business managers, marketing directors, and finance to administer and reconcile all tour support and promotional budgets.
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