Detroit hip-hop artist Ashwin has released new single and video "milli-ON" -- a sharp, incisive, focussed summer tune. "A dreamy and euphoric experience paired with gritty lyrics, offering a compelling take on navigating the pitfalls of fame while embracing a million-dollar lifestyle—without losing focus on what truly matters."
"'milli-ON' is more than just a flex; it’s a declaration," they say. "Ashwin’s razor-sharp lyrics cut through the noise of the superficial, reminding listeners that the real grind isn’t about chasing clout but about staying true to yourself in a world obsessed with appearances. The song’s dark undertones and haunting melody capture the essence of money and fame, while its uplifting message speaks to the heart of anyone who’s ever dreamed big without selling out."
The video is dark and moody, and fits the tone of the song perfectly. "The video features Ashwin surrounded by luxury yet in moments of deep contemplation, mirroring the theme of the song," they say. "As he moves through scenes filled with opulence, there’s a palpable tension between the allure of wealth and the introspection it brings. The imagery is striking, with Ashwin’s reflective demeanor standing in the center of it all, further driving home the song’s message."
"The track is about finding balance," says Ashwin. "It's easy to get lost in the hype when you start seeing success, but the real challenge is staying grounded while you level up. ‘milli-ON’ is my way of saying, 'I’m here, I’m thriving, but I’m not letting it change who I am.'"
See it below.
Photo credit - Digital Futures
