Tresóna, one of the industry’s most trusted partners to music publishers for licensing scholastic, community, and professional organizations and ensuring that songwriters and other rights holders are paid for the use of their music, unveiled a brand new product today, liSynce, which enables funeral directors to easily secure sync licenses for the tribute and funeral service videos that play an important role in saying farewell to family and friends.
liSynce offers the nearly 20,000 funeral locations in the U.S. an easy, turnkey way to obtain the right music sync licenses for tribute and funeral service videos that are accompanied by music. Tresóna estimates that this life event market is worth as much as $20 Million a year to music publishers and master recording rights holders.
“Music is so important to families and friends celebrating the life and mourning the loss of loved ones, whether used in tribute videos or during recorded funeral and memorial services,” said Jann-Michael Greenburg, President of Tresóna. “Yet, music copyright licensing can be complex, time-consuming, and expensive, particularly for those that are unfamiliar with how the music industry works. liSynce makes it easy for funeral directors to obtain the proper sync licenses they and their clients need for the memorial videos they produce, all for a flat monthly fee. This model also ensures that those in mourning do not need to be involved in the technicalities of music licensing and can focus on what’s important: being with family and friends. Over the long-term we feel this will become a meaningful source of untapped revenue for music publishers, songwriters, and other rights holders while also ensuring that music remains a powerful component of honoring family members and friends.”
Tresóna’s proprietary software makes it easy for licensees to secure the proper blanket licenses, and for music publishers to capture longtail revenue streams for their copyrighted works. For more than decade and a half, Tresóna has made it easy for academic, community, and professional organizations to ensure they are complying with copyright laws. The company has also been an important advocate for songwriters and music publishing companies.
More information on liSynce can be found at www.lisynce.com.
Photo: Tresóna President Jann-Michael Greenburg. Photo by Jennifer McDowell
