Societal Trends: Music Reflecting a Changing World
Let’s not forget that music is what weaves the world together. So, in the coming years 2025- 2030, what are some of the things that we can expect from societal trends in music?
Inclusivity and Diversity Empowerment: Amplifying Underrepresented Voices
The music industry of 2030 will be even more receptive to equity and inclusion, embracing artists from diverse backgrounds. With artists like Ben Platt and Kim Petras leading the way, more trans and LGBTQIA+ artists will rise to prominence, representing their authentic selves and amplifying underrepresented voices. The industry will be even more inclined to “celebrate” diversity, empowering newer artists to express their identity freely and unapologetically.
Globalization-Driven Musical Fusion: The Rise of New Genre Blends
Now and in the future, globalization inspires new musical genres as artists fuse diverse influences from around the world. Take Rosalía, who seamlessly combines flamenco with modern pop, captivating audiences globally. Or take Davido the Nigerian singer-songwriter who incorporates Afrobeats, Highlife, and other African rhythms into his pop-infused tracks. We see musicians continuing to draw from different cultures, languages, and rhythms, creating genre-defying music that transcends borders and resonates with listeners worldwide. Sign me up!
Green Music Movement: Artists as Eco-Champions
Musicians of the future will take the lead in environmental activism. More and more artists will embrace the green music movement by adopting eco-friendly practices in their career. Artists just like you will use sustainable merchandise materials, opt for greener touring practices, and support eco-causes in their campaigns. You’ll even organize eco-conscious events, like beach cleanups or tree-planting initiatives, and invite fans to participate. By becoming eco-champions, you’ll show your commitment to a better planet, inspiring fans to join the cause and create a positive impact together. In sum, this will give your fans much more to connect with, which in turn will create a stronger and more loyal fan-base. No, the green movement is nothing new, but the seriousness of environmental issues like global warming will certainly increase by 2030.
Sustainable Music Festivals: Leading the Charge for Environmental Consciousness
Finally, music festivals will take significant strides toward eco-consciousness. By implementing greener practices, festivals will reduce their environmental footprint, emphasizing recycling, renewable energy, and carbon offset initiatives. Artists and fans will unite to promote a greener future, transforming the festival landscape. Billie Eilish has already been involved in these types of initiatives, and so can you. Be sure to check out the boxed text below for a little inspiration.
Greener than Ever: Billie Eilish
Billie Eilish has been actively involved in environmental and green movements. She is known for her advocacy on various environmental issues, and she has used her platform to raise awareness about climate change and sustainable living. Not only is this good for the world, it is good for your brand. People connect with people who stand for something. DIY artists won’t be able to do all of these things, but here are some ways Billie Eilish has shown her commitment:
• Eco-Friendly Tours: Billie Eilish has made efforts to reduce the environmental impact of her tours. She has implemented eco-friendly practices, such as encouraging fans to bring reusable water bottles to her concerts and reducing single-use plastics.
• Collaborations for a Cause: Billie Eilish has collaborated with environmental organizations and initiatives to support their causes. For example, she partnered with Global Citizen for the “Just Vote” campaign to encourage young people to participate in the U.S. election process and raise awareness about climate change.
• Speaking Out on Climate Change: Billie Eilish has used her social media platforms and interviews to speak out about climate change and the importance of taking action to protect the environment.
• Sustainable Fashion: Eilish has been vocal about sustainable fashion and the importance of reducing the environmental impact of the fashion industry. She has been seen promoting eco-friendly and ethical clothing choices. And finally…
• Support for Environmental Causes: In addition to her personal efforts, Billie Eilish has expressed support for various environmental causes and encouraged her fans to get involved in green movements.
In closing the green movement will be crucial to our futures. Connecting with a cause like this is a good way to connect to your fans, but always make sure that you choose causes that you truly understand and stand by. Fans know when you are being fake and phony. No posers allowed.
Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is an assistant professor of practice in music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician’s Handbook, Music Marketing for The DIY Musician,Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Visit bobbyborg.com.
