Formulate and implement investment strategies aligned with TikTok’s objectives in music content operations. Drive market research and analysis to identify and evaluate trends and opportunities. Conduct diligence, including financial analysis, market assessment, and risk evaluation. Evaluate music content acquisition strategy by conducting rigorous industry research, closely monitoring ongoing music investment landscape, and presenting relevant analysis and insights with actionable recommendations to senior management. Lead cross-functional collaboration with legal, BD, product teams to drive investment project progress.
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