SX Works Global Publisher Services, a SoundExchange company, has signed a new deal to support Fender Play, the complete online learning app for guitar, bass and ukulele, with its global licensing and administration needs.
This partnership will support Fender Play’s administrative and licensing efforts, ensuring Music Publishers, Collective Management Organization (CMO)’s, Performing Rights Organizations (PRO)’s and their respective music publishers and songwriters receive accurate compensation for the use of their works. Harnessing SX Works’ integrated musical works and sound recording databases will streamline operations for Fender Play’s global operation.
“Fender Play chose to move its administration to SX Works based on their forward thinking and extensive experience in publishing administration. Layer in their leading-edge technical capabilities and systems that are supported by SoundExchange, we know that we’ve found a partner who can ensure timely and proper payments to our valued music partners” said Aarash Darroodi, Fender General Counsel and EVP.
SX Works offers a turnkey solution to the complexity of managing large volumes of musical work metadata and the accurate matching of the related usage to ensure timely, systematic invoicing and payment. SX Works delivers superior results based on its repository of authoritative musical work and sound recording data, along with effective, industry-recognized matching and linking processes. This results in maximum value for Fender Play and ensures that music rightsholders receive proper compensation for the use of their works.
“Fender is an iconic brand; we are thrilled Fender Play has selected SX Works Global Publisher Services to support their global administration efforts. This partnership supports our commitment to innovation and excellence in ensuring the interests of creators, publishers, and musical rights owners, whose IP is being used, that fair and accurate compensation is respected” said Paul Shaver, President CMRRA and SX Works Global Publisher Services.
For additional information on Fender Play, Fender products or to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender and @FenderPlay.
