Social augmented reality company VNTANA has announced the creation of the first interactive hologram karaoke fan experience to go on tour with multiple-Grammy-winning singer and songwriter Rob Thomas. As a part of the tour’s VIP Package, fans can select one of three songs to perform as a hologram duet with Thomas’ hologram, including the new single “Pieces” from Thomas’ third solo album THE GREAT UNKNOWN as well as other favorites “One Shot” and “This is How A Heart Breaks.”
Fan engagement is a key component in music culture and essential for artists to help create personal experiences for their fans, however, accessibility to artists has recently raised concerns and challenged artists to come up with new ways to engage with fans. Thomas wants to continue to offer his fans a one-on-one experience, and worked with VNTANA to create a virtual meet and greet that still offered close engagement.
What can fans expect to see during their HOLLAGRAM karaoke experience?
• Fans stand in front of VNTANA’s custom display and within seconds see their own hologram live next to Rob Thomas ’ hologram.
• As they both appear “on stage,” Thomas’ hologram invites them to sing a duet with him.
• After the hologram performance is done, each fan will receive a video of the experience that they can share with friends and family on social media.
"Futuristic Karaoke! I always love to experiment with new technology and this is like nothing I've ever seen before,” said Thomas. “It’s going to be very cool and I’m excited for the fans to check it out.”
VNTANA wanted to use their technology to build something for Thomas that allowed him to directly engage with fans in a way that has never been done before. “Rob and his team are always at the forefront of emerging technology, looking for ways to provide fans with one-of-kind intimate experiences,” said Ashley Crowder, CEO and Co-Founder of VNTANA. “Rob’s electrifying personality is a perfect fit with our technology and helped inspire us to create this unique experience.”
Thomas will be co-headlining his North American tour this summer with Counting Crows. The tour will kick off in West Palm Beach, FL on July 22 and wraps up in Nashville, TN on Sept. 30.
VIP Packages to experience the HOLLAGRAM Karaoke are available now at robthomasmusic.com/events.
