WorldArts Music, a start-up music company based out of Culver City, CA, has announced a new partnership with record mogul Jerry Greenberg. Greenberg was the youngest president of any major label when he headed Atlantic Records at age 32 in 1974. While at Atlantic, he signed and worked with artists such as Led Zeppelin, AC/DC, Aretha Franklin, ABBA, the Rolling Stones and many more. After his time at Atlantic, he was appointed to oversee Michael Jackson’s personal record label venture, which he still has close ties with, and also started his own label Mirage Entertainment.
Greenberg is currently in the process of reviving Mirage Entertainment to be under WorldArts (possibly to be renamed to WorldArts Entertainment). Founded by entrepreneur Larry Underwood, WorldArts focuses on providing opportunities and experiences to artists and fans. The company has worked with Nic Harcourt and his show Nic Harcourt’s Transmissions, SXSW, South Bay Film & Music Festival, TuneCore, Boiler Room, MUSEXPO, Musica Fusion LA, among several other brands. As an opportunity platform working as a small team, the company is able to cultivate relationships with the artists that they work closely with and act as a liaison between artists, their fans and brands.
Some current and upcoming opportunities include:
• Perform at an A&R Night with Jerry Greenberg
• Bugera Amp Gear Giveaway
• Perform at the Culver City Block Party of the Century
• Perform at the WorldArts Residency at Three Clubs in Hollywood, CA
• Perform at a Sofar Sounds LA Show
Find more information, opportunities and events on worldarts.com.
