BMI® is excited to honor the trailblazing Mexican hitmaker, Peso Pluma with the BMI Champion Award at the 2025 BMI Latin Awards on Thursday, March 6. The award celebrates his meteoric rise to international stardom and the massive influence he’s had on bringing Música Mexicana to the mainstream. In addition, he paved the way for other performing songwriters like Tito Double P, who will receive the BMI Impact Award for his contributions to Peso Pluma’s success and forging his own path as one of the hottest new artists in the genre. The private event will take place at the Fontainebleau Coastal Convention Center in Miami Beach and will be hosted by BMI President & CEO Mike O’Neill and BMI Vice President, Creative, Latin, Jesus Gonzalez.
“Peso Pluma’s extraordinary success has not only reshaped the landscape of Música Mexicana but also propelled it onto the global stage,” said Gonzalez. “His innovative sound and undeniable influence have opened new doors for Latin music, and we are excited to celebrate his success alongside Tito Double P, whose dedication and talent have played a key role in Peso Pluma’s journey, while also marking the beginning of his own impressive career. We also look forward to honoring our BMI Familia of exceptional songwriters, producers and publishers behind the most-performed Latin songs of the past year during the ceremony.”
Throughout the evening, BMI will also recognize the songwriters and publishers of the past year’s most-performed Latin songs in the United States. The BMI Regional Mexican Song, Songwriter, and Publisher of the Year and the BMI Contemporary Latin Song, Songwriter and Publisher of the Year will be named during the ceremony.
Hailing from Guadalajara, Mexico, Peso Pluma has become a leading force in Latin music with over 45 million monthly listeners on Spotify and made history as the first Mexican artist to top the platform’s Daily Top Artists Mexico chart. His album GÉNESIS broke streaming records and earned him his first GRAMMY® nomination and win for Best Música Mexicana Album in 2024. This year, he garnered four Latin GRAMMY® nominations, including Record of the Year for his collaboration with Kali Uchis and Best Contemporary Mexican Album for GÉNESIS. Following the success of his GRAMMY®-winning debut album, Peso Pluma released his chart-topping GRAMMY®-nominated sophomore album ÉXODO alongside its accompanying U.S. tour with over 35 stops across the country. His collaborations with artists like Karol G, Anitta, Christian Nodal and more have further propelled him to international acclaim. Beyond his musical achievements, Peso Pluma launched his own label, Double P Records, in 2022, in partnership with George Prajin, further solidifying his influence and impact on the industry.
As the 2025 BMI Champion Award recipient, Peso Pluma joins an elite group of music creators who have received the accolade in the past including SZA, Khalid, Residente, Sebastian Krys, Inflo, Mark Ronson and Keith Urban, among others.
Tito Double P is a rising star from Tepic, Nayarit, Mexico, who is making a mark on Música Mexicana. With his unique acelerado bélico sound, influenced by artists like Los Tucanes de Tijuana and Alfredo Olivas, Tito first captured attention in 2023 with his viral debut single "DEMBOW BÉLICO.” He kept making waves with hit collaborations like "Gavilán II,” "La People" and “La People II,” alongside Peso Pluma. In 2024, his success continued with songs like “Lujo y Detalle” with Jasiel Nuñez, “LINDA” with Neton Vega, “La Fiesta” with Luis R Conriquez and José Guicho, and “Belanova” and “La People II” on Peso Pluma’s ÉXODO album. Tito’s debut album INCÓMODO, quickly gained success and solidified his place as one of the most exciting new voices in Latin music, earning the number two spot on Spotify’s Top Albums Debut Global and Top Albums Debut USA and topping Billboard charts. INCÓMODO also scored the number one spot on Top Latin U.S. Albums and the number seven spot on Apple Music’s Top Albums U.S. list, with four songs landing on Apple Music’s Top 10 Mexico chart.
In receiving the BMI Impact Award, Tito Double P joins Edgar Barrera, Ice Spice, Arlo Parks, RAYE, P2J and Tems, among others.
Peso Pluma to Be Honored with the BMI Champion Award at the 2025 BMI Latin Awards
