From Upgrading Macs to Seamless Solutions: Founded in 1988 by 14-year-old tech wunderkind (and still company CEO) Larry O’Connor, Other World Computing (OWC) launched in a rural barn (as opposed to a Silicon Valley garage) as a better way to upgrade early model Mac computers with an eye towards longer lifespans and sustainability. When the ecosystem of Apple products began to make them less friendly to upgrades, the company began to serve their faithful customers in other ways—with lines of professional-grade SSDs, docks, RAIDs (Redundant Array of Independent Disks), and memory cards. The OWC homepage invites customers to “experience the OWC difference with built-to-last tech crafted by people who use it.”
Recording Studio Creative Flow: Focusing on prosumers using home and commercial studios, OWC’s marketing copy reads: “From blazing fast SSDs to high-capacity RAID solutions and reliable Thunderbolt docks, we keep your studio running seamlessly with no bottlenecks, just pure creative flow.” Jon Hoeg, Director of Marketing Communications, says, “Two elements set OWC apart from its competitors. First, it just works. Our products are tested to the max and when you plug in one of our docks, it will show up and work with all your monitors and peripherals seamlessly. Also, our RAID solutions have a large software back end called SoftRAID, which makes it easy to set up what would otherwise be a complicated technological process. Having that broad range of products, as well as software backing, streamlines everything for the user.” Music Producer/Engineer Adrian “AP” Porter, Addiction Studios in Nashville, TN, and countless others trust OWC solutions to drive their live shows and recording studios.
Envoy Pro Elektron: One of OWC’s most essential flagship products is the Envoy Pro Elektron, which the company bills as, “the fastest, toughest mini USB-C SSD in the galaxy.” Fitting in the palm of the user’s hand, this crushproof, dustproof, and waterproof drive pushes the bandwidth of the USB-C interface to the max for easy editing and saving. It’s up to twice as fast as other portable SSDs, with advanced NVMe technology that delivers superior performance with built-in OWC reliability. The Envoy Pro Elektron is the perfect recording studio companion, and whether in studio or on the road, this pocket-sized package delivers incredible durability and fast and consistent read/write speeds.
Thunderbolt 5 Hub: Built atop the ubiquitous USB-C connector, Thunderbolt is the most versatile all-in-one data port available, combining reliable data transfer speeds, incredible support for high-resolution displays, and pass-through charging. OWC’s latest innovation is the Thunderbolt 5 Hub, which offers the perfect compact connectivity solution to solve the big problem of not having enough Thunderbolt 5 ports. It allows users to turn a single cable connection from their machine into three Thunderbolt 5 ports and one USB-A port. With up to 80Gb/s of bi-directional data speed (up to 2x faster than Thunderbolt 4 and USB4) and up to 120Gb/s for higher display bandwidth needs, users will experience a redefined productivity.
For more, visit owc.com
Contact OWC, 866-692-7100
