New Music Critique: BouyGenius

Ohio artist BouyGenius has no lack of self-esteem, a chanting childlike defiance that states his mission to gain rightful recognition. His sly, clever humor is on full display in “Better” where he promises to “take my talents where they never been.” His wordplay is reliably winning (“enemies & pretendabie’s”). We appreciate how his production (featuring spare, simple keyboards) always keeps the vocals up and primary. The spacey synth drones on “Witness” are effective. The artist’s sonic vision (his flow and beat choices, especially in “Gone Tell Em” and “Set Me Free” reminds us of early 00’s Young Jeezy) is consistent but ultimately repetitious. BG’s main strength is the unique character of his voice.