Amrita Sen, CEO of Myst Music today announced a global distribution and label services deal with The Orchard. Through this agreement, Myst Music artists will have exclusive access to The Orchard’s full suite of artist and label services, including cutting edge technology, marketing, promotion, rights management, sync licensing, advertising, and more.
Based in Los Angeles, Myst Music’s roster is focused on integrating South Asian pop music with sounds from the dance and EDM space. Sri Lankan musician, actress and model Jacqueline Fernandez will be the first musical offering through this new deal, with music scheduled for release in September 2024.
“We are excited about our partnership with The Orchard and look forward to working with their team to help bring a new South Asian genre of music to the world. We work with a cadre of top line artists, producers and creatives at Myst, and are very much looking forward to the success that the future holds for everyone involved.” Amrita Sen, CEO of Myst Music
Adds Jacqueline Fernandez: “I have spent much of the past year in the studio working on my new music and I am looking forward to seeing it released and working with my Myst Music family and The Orchard to have it heard all over the world.”
About Myst Music
Myst Music was co-founded by CEO Amrita Sen and company President Jay Kovitz in 2023. Dedicated to showcasing South Asian music to a global audience. Myst Music operates from its cutting-edge facilities in Los Angeles, offering a comprehensive product development strategy and service to their artists with German mixer, writer and producer Alex Winter and Korean electronic/pop producer Jake Jeong (Frison) on staff as an integral part of the creative team.
By cultivating collaborations between top pop artists from South Asia and renowned dance and EDM producers worldwide, Myst Music seamlessly integrates diverse sounds across genres and languages. The artists and producers associated with Myst Music craft unique narratives not only through recorded music but also through live shows that captivate audiences globally, elevating both fan engagement and industry recognition.
