via Bandzoogle's Stacey Bedford
Music website platform Bandzoogle announced that in 2021, musicians made over $9.9M in commission-free revenue using the platform’s direct-to-fan sales tools.
“Musicians continued to show resilience in the face of uncertain times throughout the last year,” says Stacey Bedford, Bandzoogle CEO. “With online sales of music and merch, so many indie artists keep creating these mutually rewarding connections to their fans.”
Breaking down the numbers, musicians sold over $6.4M in music merchandise, including apparel, CDs, and vinyl. Digital music also continued to bring in significant revenue, with $637,500 in commission-free sales in 2021.
“Seeing musicians sell t-shirts, albums, digital files, and more in massive numbers, all commission-free, is heart-warming, and suggests that fans are seeking to support their favorite artists more than ever,” says Bedford.
Digital merch sales and ticket sales also proved fruitful for artists using Bandzoogle in 2021, netting $877,000 and $831,250 respectively.
One of the top selling Bandzoogle members in 2021, Adam Ezra Group generated over $200,000 in commission-free revenue from their website through ticket sales, donations during live streams, and merch sales.
Stacey Bedford
“As an underground indie band, connection with our fans is everything. Whether it's selling merch, playing non-traditional shows, live streaming, our membership program, or the creation of special events, we like to do everything in our own, unique way.” says Adam Ezra. “Bandzoogle continues to prove that they are a partner committed to empowering us on our own terms, helping us follow through on every crazy idea we come up with and never taking a cut. Without a doubt, they have helped change my trajectory as an artist.”
With fan engagement a core strategy for some musicians to make money with music online, the built-in fan subscription feature was another source of significant income for many artists, generating $545,000 in revenue.
And the virtual tip jar was another popular way for fans to support their favorite artists, with just under $500,000 in donations going directly to artists via their website tip jars.
Now in its 19th year of operations, the fiercely independent Bandzoogle powers over 60,000 websites for musicians, who have sold more than $89 million in music and merch, commission-free, through the platform.
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