In today’s digital landscape, where music identity and intellectual property are invaluable, the launch of the .MUSIC top-level domain name represents a monumental advancement. After more than a decade-long battle to secure the exclusive rights to .MUSIC and policy development with the global music industry, the launch of .MUSIC is finally underway and a reality. For the first time in history, the global music industry led initiative will authenticate the digital identity of the music community at a global scale, providing a level of identity verification previously unseen in the music to create a safe harbor of verified artists, creators, industry professionals, organizations, and businesses under .MUSIC.
The rollout of .MUSIC has started with significant momentum, with many popular music artists and iconic brands already registering their .MUSIC domain names. These include Taylor Swift, Lady Gaga, Prince, Jimi Hendrix, James Brown, Whitney Houston, Universal, Sony, Warner, Spotify, Soundcloud, Deezer, Tencent, Ticketmaster, Live Nation, Apple, Google, YouTube, Meta, Facebook, Instagram, WhatsApp, Amazon, Twitch, Reddit, Coachella, iHeart, CBS, NBC, MGM, Shopify, Hilton, Uber, BMW, Rolex, Prada, Andreesen Horowitz, a16z and many others.
In an unprecedented move to accelerate music industry adoption, 1 million .MUSIC domain names are now being given away for free to members of music organizations and legitimate music communities before May 24, 2024. The .MUSIC Registry’s objective is to ensure intellectual property is secured and protected. This campaign gives the global music industry a risk-free opportunity to protect their intellectual property and claim their names at no cost, ensuring that the right names are allocated to the right music artists, people, companies and brands. On June 25, 2024, the .MUSIC domain will launch globally on a first-come, first served basis at retail prices set by ICANN-accredited domain registrars and resellers.
Music organizations can now sign up at https://www.partner.music/promo to offer free .MUSIC domains to their entire membership or customer base (including labels, publishers, songwriters, artists, musicians, bands, band members, industry professionals and staff members) prior to the May 24 deadline. Eligible organizations include digital distributors, music associations, collection societies, digital service providers, performing rights organizations, and any type of music organization or company with a membership or customer base. A one-time $1.99 third-party identity verification fee may apply if a member cannot be properly verified to prevent impersonators, fraudsters, squatters and bots from registering others' names.
