MUSEXPO (www.musexpo.net), the renowned global music industry annual conference and showcase event, often described as the “United Nations of Music,” in collaboration with the esteemed talent discovery and development firm A&R Worldwide, proudly announces Mark Beaven, Co-Founder & Co-CEO of Advanced Alternative Media (AAM), Inc., as recipient of its prestigious “Lifetime Achievement Award” at the 25th global edition of MUSEXPO. The award will be presented during a special luncheon on Monday, March 17, 2025, held at Castaway, Burbank, CA, which runs from March 16 – 19, 2025.
Mark Beaven, with business partner, Andrew Kipnes, played a transformative role in the music and entertainment industries with their pioneering work via AAM. Founded in New York City in 1982, AAM has risen to prominence as the most globally recognized Producer and Songwriter management company. Beaven and Kipnes spent over 40 years cultivating a family-style environment for creative talent, with team in the creative hubs of New York, Los Angeles, London, Philadelphia, Miami, & Ecuador.
Under Beaven’s stewardship, AAM significantly influenced the music landscape, having helped shape and define many iconic albums and projects. Their legacy includes involvement in such landmark works as Nirvana’s Nevermind, Guns N’ Roses’ Appetite for Destruction, Madonna’s Ray of Light, and Amy Winehouse’s Back to Black. Such seminal records mark the tip of AAM’s role in their commercial success and cultural impact within modern music.
AAM began as a marketing powerhouse, championing priority tastemaker artists including The Smiths, Prince, Depeche Mode, Talking Heads, and Radiohead. This initial success led to an evolution into Producer, Artist and eventually Songwriter management, with AAM becoming a trusted partner for clients seeking their expertise with navigating the industry’s complexities. AAM’s focus on a select client base let them maintain a high standard of excellence, representing industry legends: Dr. Luke, Serban Ghenea, Andy Wallace, Justin Tranter,and many more.
Beaven’s influence extends beyond Producer and Songwriter management. AAM has been at the forefront of defining industry practices and Creator rights advocacy. The company's innovative approaches to deal-making and compensation have set new standards that continue to influence industry norms. AAM has also been instrumental in managing high-profile transactions, including the sale of over forty music catalogs, many with atypically high values.
The breadth of AAM’s work is expressed via its diverse roster of clients. Their music has moved billions of people, achieved countless Billboard Top 10 hits, and sold billions of albums and singles worldwide. AAM and its clients have made records with and supported the journey and creative spirit of mega-stars ranging from Taylor Swift, The Rolling Stones, U2, David Bowie, Madonna, Paul McCartney, Rihanna, Travis Scott, Prince, Adele, Elton John, Beyoncé, Jay Z, Dua Lipa, Nirvana, Drake, John Lennon, Doja Cat, Bruno Mars, Amy Winehouse, BTS, Aretha Franklin, Whitney Houston, Michael Jackson, Lady Gaga, Guns ‘N’ Roses, and countless others. Few companies have been so intrinsically involved with the most important artists, recordings, and happenings of the last 30-plus years — culturally and commercially.
The MUSEXPO 2025 “Lifetime Achievement Award” honors Mark Beaven’s extraordinary career and significant contributions to the music industry. In addition, Mark will receive official proclamations from the City of Burbank, County of Los Angeles, and California State Assembly at MUSEXPO for his incredible work. This recognition celebrates his role in shaping the industry’s evolution, advocating for artists’ rights, and fostering an environment where creative talent can thrive.
For more information about MUSEXPO 2025 and to follow updates on the event, please visit www.musexpo.net.
