South by Southwest celebrated its 30th anniversary for 2016. Known as the landscape of discovering new music, Music Connection caught up with buzzing bands, artists and industry tastemakers for their insights on the festival and their careers:
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All interviews by Luis Gonzalez / (2) Siri Svay
Filmed by Tavy Svay / Siri Svay / (1) Roland Video Production Team
Video editing by Victoria Patneaude / (2) Siri Svay