| Global superstar Lizzo has announced the details of her Fourth Annual Juneteenth Giveback Campaign with Propeller, a digital marketing platform at the intersection of culture and social impact designed to help nonprofits connect with this next generation of supporters. After a hugely successful 2022 Propeller campaign that saw Lizzo’s fans take over 100,000 actions and raise nearly $125,000 on behalf of Black-led grassroots organizations and Planned Parenthood, Lizzo is asking her fans to support five non-profit organizations close to her heart: Black Girls Smile, Sphinx Music, Marsha P Johnson Institute, University of Houston, and Save Our Sisters United. By doing so, fans enter to win two VIP weekend passes to Japan’s Fuji Rock Festival ‘23 to see her perform live, along with round-trip travel and accommodations. SUPPORT THE JUNETEENTH GIVEBACK HERE In addition to encouraging her fans to support these organizations through the campaign with Propeller, Lizzo was recently honored with The Elevate Prize Foundation’s Elevate Prize Catalyst Award in recognition of her commitment to social justice, driving positive change, and using her platform to amplify the work of other activists. She was awarded $250,000, and is donating the entirety of the prize to the five non-profit organizations involved in this campaign. |
Lizzo on the Fourth Annual Juneteenth Giveback Campaign:
“As a proud Houstonian, it has been an honor to be able to celebrate Juneteenth in a real way by giving back to Black businesses and organizations. For the past three years, thanks to your donations and participation, we’ve been able to bless so many people with much needed resources. On this fourth year, we are doing it bigger and better than ever before!
“This year we are once again raising money with Propeller, where you can win an all-expenses paid trip to see me perform at the Fuji Rock Festival in Japan. However, I am also the proud recipient of the Elevate Prize Catalyst Award and that means I have $250,000 to give to any cause I choose, and I’m choosing the Juneteenth Giveback. Every day this week I’m giving $50,000 away to a grassroots black non-profit or organization, some of which highlight our trans family because we aren’t free until we’re all free.”
