ELEVEN SEVEN
MUSIC GROUP / FIVE SEVEN MUSIC
Steve Tramposch, VP A&R / President Launchpad Media
http://elevensevenmusic.com, http://fivesevenmusic.com, http://launchpad.bz
Steve Tramposch is VP A&R for Eleven Seven Music and Five Seven Music (a sub-label) in N.Y., as well as President of Launchpad Media, a music artist management, production and consulting company. In the past, he has worked as a Sr. A&R executive at Capitol, Virgin and Elektra. A veteran with 15 years of experience, Tramposch has worked with the Format, Red Jumpsuit Apparatus, Dream Theater, Anthony Hamilton, Amerie, Tracy Chapman, Mindy Smith, Chenelle and more.
How is your label different?
It’s completely independent but large in scope, with offices in New York, Los Angeles and London. We are fully staffed with separate departments for radio, marketing, publicity, new media, tour production, management, branding, merchandising, international, licensing and more. We also offer things that many others can’t, like simultaneous worldwide distribution.
How do you evaluate acts?
I tend to seek out music that’s already experiencing a genuine public reaction on some level. Not to say I won’t listen to things that are completely new, but if something’s catching the attention of fans on some organic level––be it sales, streams, downloads, attendance, whatever, that’s an indicator. Then I try to determine if it’s something that can work for a larger audience.
Do you develop acts?
We develop new acts, but have a reputation for maximizing the efforts of artists who are already accomplished, i.e. heritage acts, comebacks, etcetera.
How important are social media numbers?
They’re important, but not necessarily the deciding factor. Social gets you noticed, but isn’t always a proper indicator that you have what it takes to compete on a national or global level.
How important are live shows and performance skills?
Live shows are always important, as are performance skills, especially in the rock genres.
What is your signing process?
No two deals seem to move exactly alike. Some can have courting periods, while others move along very quickly.
Are you looking for anything in particular?
At the moment I’m looking for a range of acts with an “alternative sound,” which these days encompasses a broad range.
Do you have any pet peeves that would keep you from signing an act?
If an act is great, I wouldn’t let anything get in the way.
How do you like to be contacted?
You can contact me through Launchpad Media at http://launchpad.bz/contact.
