ADA, the independent label and artist services arm of Warner Music Group (NASDAQ: WMG), announced a new deal with Grammy-nominated pop sensation Kesha via her newly-launched label, Kesha Records. The partnership sees ADA cover global distribution for the star’s future releases including her upcoming album due out in 2025, as well as the project’s current single, “Joyride,” which nabbed a Top 10 spot on Billboard’s Hot Dance/Electronic Songs chart. ADA will also work in tandem with Crush Music overseeing marketing and promotion for Kesha’s forthcoming album. This marks Kesha’s first distribution deal and gives her full creative control and ownership of her work.
Kesha said, “I am proud to announce this partnership for the distribution of my music through Kesha Records. My name has become synonymous with transparency, integrity, and safety, and I want to ensure that these values are upheld for myself and any future artists signed to my label. Music has the power to connect the world, and I aspire for my work to be a beacon of light and goodness. I am excited to take control of my narrative and rewrite my story in the music business.”
Cat Kreidich, President, ADA, said: “Since the start of her career, Kesha's authenticity has distinguished her as a true artist whose vibrant self-expression resonates strongly with her fans. We believe ADA is the ideal home for her, and we're honored and committed to supporting Kesha as an independent artist while maintaining her creative integrity and unapologetic bold-spirit.”
Of the new partnership, Crush Music said: "We are honored to be on this joyride with Kesha as she embarks on this new entrepreneurial phase of her career and continues to build Kesha Records with the support of Crush’s full service team and ADA."
Kesha’s latest hit, “Joyride,” recently surpassed 50M streams across all platforms, was named a “Song of the Summer Contender” by Pitchfork, and landed on the Spotify U.S. and Global Viral charts upon release. The star recently hit major milestones with updated RIAA certifications. “TiK ToK” is now 12x Platinum, and with “Timber,” she has two Diamond-certified singles in the U.S. Other hits like “Die Young,” “We R Who We R,” and “Praying” have reached 6x and 5x Platinum. These achievements push her total U.S. sales over 75 million.
In addition to her work with Flo Rida and Pitbull, the star has collaborated with numerous artists throughout her accomplished career, including Britney Spears, Nicki Minaj, and Zedd, among many others. Additionally, Kesha has been a staunch advocate for the LGBTQIA+ community, women’s rights, and animal welfare through various organizations since the start of her career.
