Iron Mountain Media and Archive Services, the leading archival and media preservation company, has announced its partnership with ANALOGr Authentication, the music industry’s destination for highly curated music-related assets, with the mission of helping artists protect their cultural legacy through proper valuation of their assets. Music icons and GRAMMY-winning producers Jimmy Jam and Terry Lewis became the first artists to participate in this collaboration, and will releaseexclusive video documentation of the valuation process of their legacy, spanning across their most historic instruments and recording gear. Most known for their collaborations with notable artists such as Michael Jackson, Janet Jackson, Mariah Carey, Luther Vandross, George Michael, and Gwen Stefani – this marks the first time the duo producers have engaged in the legacy assets valuation process, properly archiving, restoring and preserving key archival moments across their 40+ year career.
Artists today struggle with safeguarding against false claims and illegal or unauthorized duplication of their physical assets. The new partnership establishes an end-to-end solution for creators, providing agency for artists to protect their legacies and effectively monetize and preserve their work for future generations. Notably, iconic producers Jimmy Jam and Terry Lewis have worked closely with both companies to evaluate some of their most valuable assets, particularly those tied to pivotal moments in their legendary careers. Their involvement not only strengthens the partnership’s credibility but also underscores the importance of proper asset management in shaping an artist’s long-term legacy.
“Partnering with ANALOGr, Jimmy Jam and Terry Lewis has helped us to pioneer an end-to-end solution that allows creators to be in the front seat of protecting their legacy,” says Greg Maratea, Director of Global Client Solutions for Iron Mountain Media and Archive Services. “With the support of our proprietary technology Smart Vault, Iron Mountain’s highly secure digital media preservation platform, we’re breathing new life into legacy assets and shielding artists' legacies by directly working with them to preserve what they find most valuable for generations to come.”
“In over 40 years of working together, we have amassed warehouses filled with instruments, gear and memorabilia,” says Jimmy Jam. “One of our goals has been to future-proof our assets and understand their true value. So, when Iron Mountain Media and Archive Services introduced us to ANALOGr, we were excited to work with them. Now, our assets are properly covered by special insurance for their true value, and most importantly, our stories associated with our gear and memorabilia are forever secure. When the time comes to sell these items or pass them on to our heirs, we know the history is intact and truthful, and the value is there for the future.”
"At ANALOGr Authentication, our mission is to ensure that artists' legacies are not only preserved but also elevated through comprehensive valuation and protection strategies. Partnering with Iron Mountain and working with legends like Jimmy Jam and Terry Lewis allows us to pioneer a new way for creators to safeguard their cultural contributions and inspire future generations," says Thomas Scriven, CEO of ANALOGr.
The end-to-end services provided through this new partnership include both ANALOGr’s research and documentation services to organize, authenticate and validate the provenance and value of artists’ physical assets, and Iron Mountain Media and Archive Services’ media preservation services, in which the unique video documentation and digital images of the artists’ assets are stored on Iron Mountain’s Smart Vault digital media preservation platform.
