Listening to recorded music used to be a stationary experience. The audience was forced to remain wherever a record player or radio was located. That changed once portable players came to market, yet there were particular disadvantages with these devices. Boom boxes were heavy and cumbersome. The Sony Walkman and Discman Portable CD Player, while far lighter and easier to carry, required headphones or earbuds, which are often uncomfortable or impractical under certain circumstances.
With Noxgear’s 39G personal speaker, these limitations disappear. The miniature device, which clips easily to clothing, offers hands-free music and phone calls on the go. The name reflects its weight; at just 39 grams, it’s lighter than a pack of gum. It pairs with any Bluetooth device, including TVs, laptops, tablets, and smart watches. Such portability makes it ideal for runners, bikers, hikers, or anyone constantly moving from room to room. Its waterproof IPX7 rating means it’ll survive inclement weather. Go ahead, take it in the shower and sing your heart out. It currently retails for $79.95 on the manufacturer’s website.
Bringing to life this novel gadget is Noxgear’s cofounders, Simon Curran and Tom Walters. Both went to school for different fields of engineering, thus giving them the necessary knowledge to create such a product. The company started with the pair playing nighttime rounds of ultimate Frisbee. Recognizing they needed a way to see each other in the dark, they designed a wearable, light-up vest, the Tracer2 Visibility Vest, which they began selling. After that came the LightHound LED Harness for dogs, offering stylish outdoor safety for pups craving walks after sundown.
The entrepreneurs realized their passion rested in building products for people with active outdoor lifestyles. They began in earnest searching for ways to continue their mission. “We looked at our market and current technology,” says Walters from the operation’s headquarters in Worthington, OH. “And it seemed like nobody enjoyed the experience of putting in earbuds. Also, it’s not safe to go running with them.” The duo set out to create the world’s lightest and best-sounding external speaker.
Walters and Curran looked at then-current products similar to what they wanted to make. At the time, there wasn’t much available in the size range they felt was achievable. Some portable players weighed a pound or more and used built-in handles. The only clip-on speaker out there featured poor audio quality and usability. In the end, the pair looked beyond existing alternatives and simply focused on creating the best device they could muster.
Building the 39G came with plenty of struggles, one of which was achieving decent bass. “That’s a challenge,” Walters insists, “because you need the air volume.” Another important factor was battery life. The current iteration offers up to 15 hours of playtime depending on usage factors, such as the type of audio. Interestingly, testing shows that podcasts are often the most draining. Even today, they’re constantly making improvements. Their newest is upgrading to the latest Bluetooth protocol.
Although Noxgear’s focus centers on outdoor living, Walters professes himself a lover of music. He names Eric Church as one of his favorite artists. Also, he played guitar in a high school band and still noodles around on the instrument from time to time. Naturally, he hopes the 39G will find its way into the hearts of music makers. Others clearly see the potential, as it will be featured in the gift bag for the 2025 American Music Awards taking place on Memorial Day, Monday, May 26. At first, Walters thought the offer was a scam. “But I talked to the folks that operate the gift bags and they were amazing,” he notes. “I’m honored to have them include us.”
One reason for which creators might want a 39G is testing. If the device becomes even more popular, they’ll need to know exactly how their final mixes come across on the tiny speaker. Plus, it’s hard to deny the convenience of taking a call while loading gear in and out of a club or listening to rehearsal tapes while handling chores that require situational awareness.
Walters sees parallels between running a technology startup and selling oneself as an artist. “There’s a lot of overlap there,” he insists, stressing that both endeavors require savvy marketing. “What you’re trying to do is tell a story and bring someone into the world of the brand.” There’s also endless experimentation. Just as technology companies are constantly trying to figure out what products and advertising strategies resonate best, artists must tinker to figure out how to evoke the strongest responses from crowds, identify which tunes and set lists are most effective, and crack the riddle of seeming relatable while appearing larger than life.
Noxgear’s CEO chalks the startup’s success to maintaining its core values of transparency and honesty. They’re principles anyone blazing a new path would do well to remember. “When you’re trying to do something difficult, there’s all kinds of uncertainty,” Walters points out, suggesting that feeling slighted and having negative reactions in the face of opposing thinking will stymie progress. “That’s my primary philosophy on business,” he finishes. “And that’s how we roll.”
Visit noxgear.com.
