HANSON BROTHERS BEER CO. (HBB), the award-winning craft beer founded by the 3x GRAMMY® Award-nominated, Multi-Platinum pop-rock trio HANSON, is joining forces with award-winning craft brewer DESTIHL® Brewery to bring HBB beers to new markets across the country in conjunction with HANSON’s upcoming Underneath: Experience Tour. The long-awaited partnership will see DESTIHL brewing and distributing HBB beers, bringing established beers like the band’s flagship Mmmhops Pale Ale to new markets for the first time as well as developing collaborative brands and new styles. HBB and DESTIHL will unveil their first collaboration, Pink Moonlight Hazy Peach IPA, on Saturday, June 15 at this weekend’s Boulevardia in Kansas City MO, a unique beer, food, and music festival featuring HANSON on Friday, July 14.
“We love the craft beer community and are incredibly proud of the budding collaboration with our friends at DESTIHL,” says HANSON’s Taylor Hanson. “We can’t think of a better way to share this new chapter in our breweries’ history than a beer and music festival like Boulevardia.”
Pink Moonlight Hazy Peach IPA was inspired in part by “Penny & Me (Moonlight Version),” the first single from HANSON’s upcoming Underneath: Complete, an expanded deluxe edition celebrating the landmark 20th-anniversary celebration of their third album and independent debut, Underneath, arriving via 3CG Records on Friday, October 4. Pre-orders are available now. A newly recorded take on the album’s beloved hit single “Penny & Me (Moonlight Version)” is joined by an official music video featuring a cameo from the new Pink Moonlight Hazy Peach IPA, streaming now on YouTube. The HBB/DESTIHL partnership will further be showcased on HANSON’s eagerly awaited Underneath: Experience Tour, a very special North American headline tour getting underway October 3-4 at Minneapolis, MN’s The Fillmore and then continuing through a pair of shows at Los Angeles, CA’s The Belasco on November 10-11. General on-sales begin today, Friday, June 14, at 10 am local.
For complete details, visit hanson.net.
