Focusrite's New Plug-in Collective Offer Featuring Mastering The Mix

Focusrite’s Plug-in Collective has provided Focusrite customers access to some of the best plug-in companies and their products since July 2016. Every two months we offer our customers access to at least one new plug-in for free.

From 12th March until 7th May 2020, Mastering The Mix's IGNITE distortion plug-in will be available to download for free as well as a six-month unrestricted trial of their BASSROOM mastering EQ plug-in.

Why should you care about Plug-in Collective?

It drives revenue in three ways:

• Provides a unique offer to customers in the form of an enhanced retail proposition for free!
• Brings additional lifetime value to future customers looking to purchase an audio interface, improving your sales.
• Drives advocacy for Focusrite within the music community, again increasing your revenue in the long term.

Suggested activity

Your resellers should support this campaign by:

• Referring to Plug-in Collective on all Scarlett and Clarett product listings.
• Sharing the offer via social media.
• Mentioning Plug-in Collective in their emails.
• Displaying and handing out the PDF flyer and use in-store.

Long-term

• If you are in a non-English speaking territory, create your own Plug-in Collective landing page that resellers can link to from their websites. You can update the offer every two months.

Please make use of these assets