PRG’s Rehearsal Crown Jewels: Driven by its mission to bring together the power of their people with world-class production and rental expertise to create unforgettable events, the global organization PRG (Production Resource Group) is emphatically obsessed with creating moments that captivate audiences and define culture. Always setting the bar for a constantly transforming industry, the company offers an expansive array of production services, including audio, crew services, lighting, scenic and automation, virtual production, camera, digital services, rigging, video and rehearsal studios.
PRG’s new rehearsal space in Los Angeles (San Fernando to be exact) is an essential hub for musicians and production teams, offering services that go beyond the norm, including backline, labor and a black box, in addition to lighting, video, rigging, audio, camera and scenic services for music industry professionals.
Since its launch, its sister space Starwood Nashville has hosted production setups for the likes of Dan + Shay, Florida -Georgia Line, Jack Harlow, Lindsey Stirling and Kelsea Ballerini.
L.A.’s Newest Rehearsal Space: The success of Starwood Rehearsals Nashville prompted PRG to set its sights on creating a multi-faceted new West Coast facility in San Fernando, which opened in 2024. According to Randy Hutson, PRG’s Senior VP of Music, during the pandemic, PRG turned the demo rooms in their rental distribution building (adjacent to their super depot) into an XR studio before recently converting it into a state-of-the-art rehearsal space. Today, Starwood Rehearsals Los Angeles offers a private and spacious studio for artists to refine their productions. It’s a 12,000 sq. foot space that includes a 4,389 sq. foot main rehearsal area, two production control rooms and various offices, two dressing rooms, private bathrooms and flex spaces. It also has a 14,000 lb. rigging capacity, an HVAC controlled rehearsal room, supplemental AC by request and secure bus parking and power. The website includes an info sheet that has an illustrated layout and accommodations map and a scaled image with rigging loads specs and dimensions.
Quote from Randy Hutson: “The rehearsal space is essentially a black box in our building. Clients walk through an elephant/studio sealer door and into a full operating warehouse of gear constantly going in and out. In addition to already hosting artists like Janet Jackson, Daniel Caesar and David Gilmour, we have a large program of Next Gen artists in development. Our facility helps them get a jump on preparing for their initial shows, including rehearsals, lighting and video. Having our helpful sales staff and project managers right outside the area where they rehearse adds greatly to the convenience all clients experience here.”
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