Musician/industry expert/author/professor Bobby Borg alerts all music-makers to the do's and don'ts of working with the media to promote your music. It is absolutely imperative to be prepared by improving your media chops. See the video here: https://www.youtube.com/watch?v=wFjT8k3hmqM
Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is an assistant professor of practice in music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician’s Handbook, Personal Finance for Musicians, Introduction to Music Publishing for Musicians, Music Marketing for The DIY Musician and Business Basics for Musicians, both in their Third Editions (2024). You can purchase Bobby Borg’s books and also sign up for his weekly free blog “Borg’s Blog” by visiting bobbyborg.com.
