Willcox Guitars, an instrument manufacturer and innovator in guitar and bass pickups and related technologies through its proprietary LightWave Systems (LWS), has named Tom Kowalczyk Vice President of Sales & Marketing. He previously served as Senior Regional Manager for Kurzweil Music Systems dating back to 1988, as the company emerged as a manufacturer of digital keyboards and synthesizers in the marketplace. With his background in wholesale and retail and artist relations, Kowalczyk will help LightWave Systems enter into the next phase of their global presence, reaching a larger base of musicians and end users.