Def Jam Recordings, a division of Universal Music Group (UMG), has promoted Rob Caiaffa to Vice President, Marketing, Def Jam Recordings. Caiaffa will be responsible for the creation, development and execution of marketing strategies on behalf of a select roster of Def Jam artists. He has served as Senior Director, Marketing & Development at Def Jam since 2011, overseeing initiatives on behalf of an artist roster including Jeezy, Ludacris, 2 Chainz, YG, August Alsina, Big K.R.I.T., Lil Durk, Jadakiss and Big Sean. Caiaffa began his career in music in New York as a Marketing Coordinator at Interscope Records in 2000.
Def Jam Recordings Promotes Rob Caiaffa
