Universal Music Group (UMG) promoted
Mike Tunnicliffe to the newly created
role of Executive Vice President, Business
Development & Partnerships, U.S. He was
previously the Chief Growth & Marketing
Officer. Tunnicliffe will be based in New
York and report to UMG’s Executive Vice
President, U.S. Recorded Music, Michele
Anthony. He will oversee new business activity for UMG related to brand partnerships, strategic marketing alliances and marketing programs for advertisers. He will work closely with Olivier Robert-Murphy, Global Head of New Business. Tunnicliffe joined GroupM in 2010 and led business development and revenue growth activities across the company’s agencies. Contact annie.imamura@umusic.com.
