Guitar Center named Michael Amkreutz
Executive Vice President, Marketing,
Merchandising and E-Commerce.
Amkreutz will be responsible for all
aspects of Guitar Center’s product
assortment, in-store merchandising,
marketing campaigns and e-commerce
strategy. Amkreutz joins Guitar Center from Systemax North American Technologies, where he was Chief Marketing Officer. He has expertise in marketing, merchandising and technology that developed over the years at companies such as Sears, Newegg, Hannspree North America and Sharp Electronics. Contact Clyne Media, Inc.