Guitar Center has announced the appointment of Eddie Combs to the position of Senior Vice President, Marketing. Combs’ extensive expertise in eCommerce, digital marketing, mobile experiences, customer loyalty and demographic targeting will allow him to drive Guitar Center’s innovative branding efforts and marketing initiatives. In his role, Combs will work closely with Christopher Ian Bennett, VP, Communications and Corporate Affairs; Dustin Hinz, VP, Brand Experience and Entertainment Marketing; and Jeff Hiller, VP, Brand Manager, to strengthen GC’s retail marketing strategy to help elevate sales and store traffic. Contact [email protected] for further details.
