Today, Ariana Grande and HeadCount, a leading nonpartisan nonprofit working to register young voters through the organization’s Good to Vote initiative, launched an exclusive sweepstakes for her fans in an effort to increase voter registration among young people.
The prize – flying two fans to the U.S. premiere of Wicked with a full glam experience with r.e.m. beauty products – was announced today on Grande’s Instagram, prompting fans to see if they’re “good to vote” by checking their registration status to enter for a chance to win the exclusive prize.
According to a new study from Harvard University, which references HeadCount, leveraging celebrity voices is a particularly effective way to promote civic engagement. The study shows that celebrity promotion translates to higher voter registration rates and poll worker sign-ups. Overall, of the young voters registered digitally through HeadCount in 2020, 78% went on to vote at the polls.
Grande previously partnered with HeadCount in 2019 and registered over 30,000 fans to vote through onsite registration while on tour. During and following the pandemic, HeadCount adjusted its model to include digital engagement for celebrities to continue to engage their young fans.
“Young voters have the power to decide the 2024 election. We’re thrilled to be partnering with Ariana Grande again to help get as many young people registered as possible - providing them with the tools they need to make their voices heard at the polls this November!” said Lucille Wenegieme, CEO of HeadCount.
Starting today, fans can enter to win an all expenses paid getaway to the U.S. premiere through HeadCount.
