Music Choice has promoted Damon Williams to Senior Vice President, Programming Strategy and Partnerships. In the newly created role, Williams will lead and develop high-level programming strategies, initiatives and partnerships to help increase usage and audience for Music Choice. He will be responsible for identifying and growing external relationships to bring innovative content and monetization opportunities to the network. He will also lead new business partnerships with artists, labels, managers and third party distributors like Maker Studios and Omnia Media to help drive network usage and grow its consumer audience.