BigXthaPlug may be dominating the rap charts with his signature Texas sound, but this April, the multi-platinum artist is shifting the spotlight from music to something far more personal: his journey as a father of a child with autism.
The Dallas native—known for hit singles like “Texas,” “Mmhmm,” and “Levels”—has teamed up with the Autism Society of America for its Autism Is campaign, launched in recognition of Autism Acceptance Month. The campaign aims to amplify real stories from the autism community, focusing on understanding, inclusion, and connection.
For BigX, this isn’t just another public appearance. It’s a personal mission.
A statement from the company discloses that BigXthaPlug is “using his platform to champion awareness, inclusion, and advocacy in honor of his son.” The rapper, who is a father to a six-year-old autistic son, is opening up about the experiences that shaped his family’s journey and inspired his involvement in the campaign.
“As a dad to an autistic son, I’ve seen the importance of being understood for who you truly are,” BigX shares in the statement. “This is personal for me—it’s about sharing our journey, showing up for my son, and breaking down the walls around autism.”
The Autism Is campaign highlights the wide spectrum of lived experiences within the autism community. Whether someone requires full-time care or lives independently with minimal support, the goal is the same: equitable access to resources, services, and community. Through his participation, BigXthaPlug is helping bring these conversations into the mainstream—especially in communities where awareness and access to support are still limited.
“It’s about being real, spreading awareness, and making sure no one feels alone in this,” BigX adds.
The Autism Society of America, the oldest and largest grassroots autism organization in the country, supports over half a million individuals each year through advocacy, education, and direct community programming. With more than 70 local affiliates, the organization is working toward a world where everyone in the autism community is connected to the support they need, when they need it.
BigXthaPlug’s involvement is more than a campaign partnership—it’s a reflection of his evolving role not just as an artist, but as an advocate and a father.
While his music continues to chart globally and fill arenas, this new chapter marks a different kind of impact: one rooted in empathy, honesty, and hope.
To learn more or support the campaign, visit AutismSociety.org.
