Date Signed: August 2024
Band Members: Holly Watson, lead vocals; Justin Bell, unclean vocals/bass; Tyson Loveridge, guitar; Randy Jacobson, drums
Type of Music: Gothcore
Management: Paul Andrejack, Extreme Management Group (EMG)
Booking: EMG
Publicity: EMG
Web: alostasylum.com
A&R: EMG
A Lost Asylum are an example of investing in your future the way you would any other business. Formed in 2016, the gothcore group signed an “artist partnership” with Pavement Entertainment in 2020 and released their debut EP. That agreement came to an end in 2022. In 2023, they spent funds promoting a cover of The Weeknd’s “Blinding Lights” via YouTube ads. That resulted in 75,000 spins. And now, with over 200 shows under their belt, the Salt Lake City natives are investing in management, hoping the additional exposure will break them through to the next level.
“We have great music, we have this good vibe, people like us, but we're just not getting in front of the right people,” explains front-person Holly Watson. “And so we [thought], we should try band management instead of a label and see how that goes.” While A Lost Asylum reached out to a handful of firms, Extreme Music Group (EMG) stood out due to their metalcore subdivision and immediate interest in the band. After a few months of back and forth, a deal was struck in which A Lost Asylum pay a monthly fee for the management team’s services. As their success grows, however, the group can transition to a percentage based model.
With two different contracts under her belt, Watson recommends band members are all on the same page before they starting seeking out a deal. “Some people, their biggest thing is creative control. Then some people don't care and they just wanna go and tour. … If your goals don't align with who you're signing up with, then that partnership isn't gonna be beneficial to anybody. Try to be careful. Not everyone's out there for your best interest.”
A Lost Asylum will be dropping their latest EP, Feeding The Nightmare, later this year.
