2024 marks the 20th anniversary of the renowned hip hop record label founded by Anthony “Top Dawg” Tiffith, Top Dawg Entertainment (TDE). Over this 20 year span, TDE has been a launchpad for iconic household names such as Kendrick Lamar, SZA, Jay Rock & ScHoolboy Q who have all continually graced the stage at the TDE Christmas concert bringing holiday cheer to the Watts community in Los Angeles.
Since its inception, TDE has stood as a pillar in the music community but this success is only mirrored by the label’s priotization to give back to some of the most marginalized and under-resourced communities in Los Angeles. This year marks the 11th annual holiday event at the Nickerson Gardens Public Housing Projects in Watts, where Tiffith and other label members including Grammy Award-winning artist Jay Rock both grew up.
The two-day event presented by TDE’s charity Top Dawg Love the Kids, a 501 3C incorporated in 2023, has become a holiday tradition for Nickerson Gardens residents and members of surrounding LA communities.
Held on Thursday, December 12th this year, day one has annually seen 10,000-15,000 fans flock to Watts to experience the holiday charity concert. The concert will feature TDE artists (SZA, Schoolboy Q, Jay Rock, Doechii, Isaiah Rashad, SiR, Ab-Soul, Ray Vaughn, Zacari and Kal Banx) as well as special guest performances. Prior special guests have included Kendrick Lamar, Rihanna, Chris Brown, Big Sean, A$AP Ferg and others. Those wanting to attend the charitable concert can gain entry by bringing unwrapped toys, new clothes/shoes, or other donations intended for residents of Nickerson Gardens.
The following Community Giveback day, held on Friday, December 13th, will include a toy giveaway and raffles, youth sport programming, barbering services, and a family holiday photo opportunity as well as other festive activities – all complimentary to the community. TDE’s Community Giveback will also include a job fair with organizations who offer employment on site, and are aligned with creating reentry pathways for ex-offenders.
EVENT DETAILS
Thursday, December 12th — Charitable Holiday Concert
Time: Gates open at 11:00AM PST
Location: 11251 Compton Ave, Los Angeles, CA 90059
Access to the concert entrance via 114th St and Success Ave; rideshare is strongly encouraged.
Entrance Fee: Donation Item (unwrapped toys, new clothing/shoes, or other charitable contributions)
Featuring: SZA, ScHoolboy Q, Jay Rock, Doechii, Isaiah Rashad, SiR & more special guests
Friday, December 13th — Community Giveback
Time: 12:00PM - 5:00PM PST
Location: 11251 Compton Ave, Los Angeles, CA 90059
