Marshall announces its return to NAMM, the legendary US trade show for the music industry, following a five-year absence.
Marshall Group CEO Jeremy de Maillard said the decision to attend next January’s show was an opportunity for the company to celebrate its much-loved amplifiers and to introduce them to a new generation of music lovers.
“Marshall amps have earned a special place in music history and we’re excited about connecting with our fans and customers at this globally important event,” de Maillard said. “We have some great plans for showcasing the best that Marshall has to offer in hand-built amps while introducing several new products to the Marshall portfolio.”
Marshall will be taking to the main floor to showcase and demo new products, host Q&A's and artist signings and, most importantly, have space for people to try the amps. Endorsers and ambassadors will be on hand to demonstrate what Marshall amps means to them while a specially constructed ‘Tone Sanctuary’, an invite only space, will allow artists to experience several new products that will be launched later in the year and beyond.
NAMM, which kicks off on 21 January in Anaheim, California, holds a special place in Marshall folklore. It was at NAMM that Jim Marshall, who founded the company together with his son Terry, whose pioneering use of amplification technology earned him the nickname ‘the Father of Loud’, unveiled several of its iconic amplifiers including the JVM and The Studio series that have become industry shaping innovations.
