Working For Musicians Since 2013: Since Pascal Pilon and his initial partners launched Landr in 2013, the multi-faceted Canadian based company’s driving philosophy has “flashed” like a huge neon sign at the top of their home page: We Work for Musicians. Starting with their revolutionary mastering service—which allows users to harness the music industry’s greatest A.I. mastering algorithm to “take your music from good to great”—their mission from the start has been to give music makers the freedom to create and be heard. Landr’s growing team is comprised of left brained technologists, right brained music professionals and everyone in between—i.e. mastering engineers, music producers and other creatives. Rather than launching with an array of services, the Landr team listened to the feedback of its fast-growing membership to pinpoint the best additional offerings to help emerging musicians create and market their music. Daniel Rowland, Head of Strategy and Partnership, says, “The creator tools industry has many amazing companies, but their services are specific and fragmented, with different subscriptions for each service, like plug-ins, samples and distribution. Landr’s goal is to reduce that friction by putting every tool and service our subscribers could need under a single offering and a reasonable price.”
Growing Subscriber Base and Array of Tools: Landr’s stats show their increasing impact on the industry—6M registered users in addition to 160K YouTube subscribers. Though Warner Bros. and Sony are investors and they work with large and small labels, their main clientele are indie music creators working on getting to the next level. In addition to unlimited online A.I. Mastering and their Mastering plugin, LANDR Studio includes distribution (unlimited releases to 150 platforms, allowing artists to keep 100 percent of their royalties); two million royalty free samples (and a DAW plugin for quick access); 30+ VST plugins to help achieve a professional sound quickly; remote collaboration tools; and the more recent inclusion of online courses.
Online Courses and Marketplace: Landr Studio now includes over 100 online courses covering all areas of the industry, allowing users to “learn from the best” and “jump start your journey to music mastery.” These range from music production, marketing and growing Spotify listeners, to evergreen instruction on playing funk guitar. Categories include Ableton, FL Studio, Logic Pro, Studio One, Guitar, Music Theory, Sound Design Promotion and Social Media and Mixing. Landr also has a Collaboration hub which allows users to share their music; chat and get feedback from other users; connect and work with other creators; and hire seasoned professionals and/or sell their own services.
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