The mission of the Digital Marketing department is to drive fandom, music consumption, D2C purchases and social conversation/engagement using innovative digital marketing strategies. The team is responsible for all aspects of an artist's digital presence including digital narrative development, digital advertising, social content ideation, influencer campaigns, digital advertising, CRM, social/digital partner activations, content seeding, websites, etc.
They work directly with the artists to translate the vision of their music into groundbreaking digital campaigns and provide in-depth creative consulting geared toward growing a highly engaged fanbase.
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