2024 has already been a stellar year for Fender Musical Instruments Corporation (FMIC). The company not only celebrated 70 years of their iconic Stratocaster® guitar, but also launched signature models from the likes of Blink 182’s Tom DeLonge, Clash legend Joe Strummer and super-producer Raphael Saadiq, whilst continuing to cater to the everyday needs of seasoned guitarists and new players alike.
Today, the guitar manufacturer announces a slate of new products that demonstrate the industry-leading innovation and craftsmanship the brand has been synonymous with for nearly eighty years. Key highlights include; expansion of the Squier® Affinity Series, a new Antigua colourway for California Vintage acoustics, and a range of trailblazing new accessories such as the Telepath™ Wireless System, Bassman® effects pedals and various Strat® 70th memorabilia.
With ongoing dedication to innovate and expand their electric and acoustic guitars, alongside accessory offerings, FMIC continues to support and elevate players by providing them with all the tools they need to learn, create and hone their sound.
"2024 has already been an incredible year for innovation at Fender, and as you can see, we have no plans to slow down as we move into the second half of the year,” said Justin Norvell, Executive Vice President, Product at FMIC. “With our 70th Anniversary Stratocaster® collection, we wanted to strike a balance between honoring tradition and catering to the needs of current players of all abilities, and the same is true with these latest product introductions.
Our new Antigua California Vintage guitars, for example, are a nod to our past and caters to vintage aficionados as well as to players with modern sensibilities, whilst the Telepath™ Wireless System demonstrates that Fender is still at the cutting edge of development and craftsmanship, as it was in 1954."
"At Fender, our commitment as always is to empower an ever-growing community of players and creators, wherever they are on their guitar-playing journey," shared Tammy Van Donk, Executive Vice President FMIC Sales. "With that in mind, we’re very excited to announce this diverse range of new products, which we’re confident will provide our esteemed global dealer network with the catalog they need to cater to musicians of all kinds and across all genres.”
