Business Basics for Musicians With Bobby Borg on TAXI TV

You can be an extremely talented musician with songs that sound like they’re destined to fly to the top of the charts or TV instrumentals that could earn a bunch of mailbox money, but there’s another “factor” that could stop key music industry executives from wanting to work with you — lacking business skills. 

More specifically, MUSIC business skills! 

Which musician would you sign?

Given the choice of working with an artist, composer, songwriter, or producer who has a decent, working knowledge of how the “sausage is made” VS the musician who thinks great music is all they need, the industry executives I’ve worked with for nearly 50 years always seem to sign deals with musicians who have their business s#!t together. Why is that?

Because the musicians who understand the business side of the music business are easier to work with, and almost always make more money for all parties involved. Who would you work with?

Bobby Borg is a former major label, independent, and DIY recording/touring artist with over 30 years of experience, working alongside the most respected musicians, songwriters, managers, producers, and A&R executives in the music industry. He also served as the VP of Special Events for the Los Angeles chapter of the American Marketing Association, Interim Chairman of Music Business at Musician’s Institute in Hollywood, California, and a lecturer of music business and marketing at institutions like Berklee College of Music, University of Miami, and University of Southern California where he was awarded by students and staff as “Distinguished Instructor.” 

Borg is also the author of four widely read books: Music Marketing for The DIY Musician, Business Basics for Musicians, Introduction to Music Publishing for Musicians, and Personal Finance for Musicians. Borg is the founder of Bobby Borg Consulting and his weekly YouTube Music Biz Education channel, where he helps independent artists and music business professionals turn their art into a more successful business. Borg holds a BA in Professional Music from Berklee College of Music, certificates in Marketing Management, Project Management, and Instructor Development from UCLA, and a Master’s degree in Communications Management (Phi kappa Phi) from the University of Southern California.