K-pop phenomenon IVE have signed to Columbia Records in the United States and The Orchard for international distribution ex-U.S.
Columbia has joined forces with IVE’s Korean label Starship Entertainment and Kakao Entertainment America to position the rapidly rising Seoul, South Korea girl group at the forefront of K-pop’s next generation. The first song “Kitsch,” under this newly minted deal, arrives Monday.
IVE comprises six individual personalities and powerhouse talents, namely Gaeul, Liz, Leeseo, Rei, Wonyoung, and Yujin. Emerging as fan favorites, Wonyoung and Yujin initially achieved K-pop superstardom as members of Iz*One. In 2021, IVE exploded onto the global scene with their debut single “ELEVEN.” Upon release, it bowed in the Top 10 of the Billboard World Digital Song Sales Chart, clinched #1 on the Hot Trending Songs Chart, and staked out a spot on the Global 200 and Global Excl. US Charts for fourteen straight weeks.
Two-pack single releases followed in 2022 with “LOVE DIVE” and “After LIKE” as the group surpassed 1 billion total streams and 1 billion YouTube views on a series of dynamic music videos.
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