Bobby Borg is a former major label, indie, and DIY recording and touring musician (with the rock groups Beggars & Thieves, Left For Dead, and Warrant), the author of several music business books (Music Marketing For The DIY Musician, Business Basics For Musicians and Introduction to Music Publishing For Musicians, and a professor of music industry studies (at USC Thornton School of Music). Bobby Borg holds several degrees in music, marketing, and communications from Berklee College of Music, UCLA and USC.
Borg is available for one-to-one consultations via bobbyborg.com
Bobby Borg MCM, is a former major label, independent, and DIY recording/touring artist. He also served as the VP of Special Events for the American Marketing Association and Interim Chairman of Music Business at Musician’s Institute. He is an assistant professor of practice in music industry studies at University of Southern California’s Thornton School of Music. He is the founder of Bobby Borg Consulting and author of The Musician’s Handbook, Personal Finance for Musicians, Introduction to Music Publishing for Musicians, Music Marketing for The DIY Musician and Business Basics for Musicians, both in their Third Editions (2024). You can purchase Bobby Borg’s books and also sign up for his weekly free blog “Borg’s Blog” by visiting bobbyborg.com.
