Rita Ora, one of the most successful UK female artists of the 21st century, has announced she has partnered with BMG to release her future recordings.
The multi-billion streaming artist announced the move on her Instagram: “I’m THRILLED to announce that I am partnering with BMG!!! I couldn't be happier that they will be my label family moving forward. Their approach to artist ownership and control is very much aligned with mine, and it’s so empowering to know that I will own all my master recordings that I make from now on. I also feel so motivated to be working with such a dynamic, creative, forward-thinking global company.”
Rita Ora’s music career has won her popular and critical acclaim with 13 UK Top 10 singles and four UK Number One singles – ‘Hot Right Now’, ‘How We Do (Party)’, ‘R.I.P.’ and ‘I Will Never Let You Down’. She holds the record for the most UK Top 10 singles for a British female artist and is one of the most played female artists of the 21st century in the UK.
Her successful TV career has seen her perform as a judge in the UK on X Factor, The Voice and, currently the third series of The Masked Singer (the most successful newly launched entertainment show on British TV), as well as America’s Next Top Model and two series as a judge on The Voice Australia (which is enjoying its highest ratings in over 5 years). As an actor she appeared in all three films in the hugely successful Fifty Shades of Grey trilogy. And as a businesswoman she has partnered with global giants Adidas, Tezenis and Escada, had endorsements ranging from Calvin Klein to Superga, DKNY and Roberto Cavalli, and in 2019 launched Próspero Tequila with Conecuh Brands, where she serves as Chief Creative Partner.
Rita joins a BMG client roster that includes 5SOS, Kylie Minogue, KSI and Run The Jewels.
Jamie Nelson, BMG VP A&R UK, said, “Rita Ora is an exciting and enduring multi-talented artist with the ability to connect across many different platforms. We’re excited to get cracking.”
Alistair Norbury, BMG President Repertoire & Marketing UK, said, “We are delighted that Rita, one of the smartest artists operating today, has chosen BMG’s distinctive approach which puts the artist in the driving seat. Rita is unique among UK artists in the breadth of her activities, from music to TV, film and business, something normally only associated with US artists like Lady Gaga and Beyonce. We look forward to helping achieve her ambitious goals.”
Sarah Stennett, Rita Ora’s long-term manager, said: “Rita has always been an artist and creator of ‘Firsts’. She started releasing music in her teens and has released some of the biggest hits of the decade. Her deal with BMG marks a new chapter for Rita where she can deploy the confidence and knowledge of her artistry and audience in navigating the next phase of her career with her at the helm. I’m so proud of the past 10 years we have worked together and I’m so excited for people to hear the music she’s been creating.”
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