Roswell Park Cancer Institute, the nation’s first cancer center, has developed a unique, ongoing effort to reach out to Generation Y through a revolutionary campaign called YRoswell.  The campaign launched in 2007 with YRoswell.com, an interactive website targeted to Gen-Y. New this year, the Buffalo based hospital commissioned Akon’s record producer to write a song about the efforts of YRoswell. The video was choreographed by a nationally recognized dance instructor, and was filmed in the halls at Roswell Park. Among the elements already shot are behind the scenes footage from the video and interviews with cancer survivors who actually danced in the hospital!  Soon to be uploaded are interviews with Sean Kingston, Kris Allen and Jason Derulo.YRoswell is now offering broadcast-quality video for download from their new Media Center. Visit www.msmediacenter.tv/story.php?id=15 for more details.

Tags: broadcast, campaign, Roswell Park Cancer Institute, Videos

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