IT’S YOUR CHOICE: SUCCESS OR FAILURE
You ever notice how life isn’t perfect? That sometimes it’s downright unfair? This especially seems to be the case in the music business. We’ve all known artists and bands that should have made it but didn’t, while others not nearly as good have achieved success. What’s up with that?
Well, you could simply conclude, “Life is unfair.” Or, you could even think, “They were lucky.” But that’s not the whole story. Some peeps like to blame the music industry in general, particularly A&R and music execs. But, it’s way too easy to dump on the industry, calling it a shallow pit filled with soul-killing vipers. Sure, those types exist, but their influence can be greatly overrated. Because, you know what? Sometimes, believe it or not, it’s the artist who’s to blame.
Whoa! Did I just say that? I’m an artist-loving journalist. I’ve even been an artist myself (in another life). But, every now and then, artists – particularly talented ones – can drive you to drink.
Why do some artists succeed where others fail? Putting aside timing (which is a factor), it usually involves the artist’s mind-set and work ethic. The most successful acts have a driving ambition to succeed. They don’t just dream about it and wish it happens — they DO things to make it happen. If that sounds like “work,” it should. If you really want to make it in this biz, you have to treat it like a job.
It’s almost traditional for artists to have day gigs that suck the joy right out of their souls. Jobs that are exhausting, boring and depressing. But that can’t stop you. The most successful acts work on their careers EVERY SINGLE DAY. They’ll come home, after hours of menial labor, and spend 2 to 4 hours on their computer, contacting people, updating their websites, and generally taking care of business. No matter what… Are you willing to do that? Are you willing to do whatever it takes? If so, you’ll get a jump on 90% of the wannabes.
Knowing something about the biz is also essential. Learn about marketing and promotions, and get as creative as you are with your music. Ask for advice, listen to pros who can help you, and then apply what you’ve learned. Don’t think you know it all. If you did, you’d already be famous.
I know, that sounds like a lot of time and bother. But, how long have you been working at it? What results have you gotten? Success does not happen overnight despite the headlines. All too often, I’ve checked in on artists six months down the line – sometimes a year later – and noticed that their careers haven’t moved an inch. Don’t let that happen to you. Set up goals and, every 90 days, take a look at your progress. Have you achieved anything? Has your career advanced? Are you better off than you were 90 days ago? If not, you need to take an honest look at what you’re doing, and figure out what you can do better.
Start today, and treat your career seriously. If you have what it takes, you can make it happen.
—Bernard Baur
